How to Brace Your Business For Growing Trend Towards Online Shopping?
E-commerce websites are a new tumble stone used by marketers to boost the online market. Retail and e-commerce website are sharpening the economy of ‘New India’ as it has been estimated that by 2026, 50% of the online market will be captured by online shoppers in comparison to the current population of 15%. With regular updates in technologies and demands of people coupled with attractive avenues of utilizing products and services, current strategies and assumptions are not enough. Digitalization of businesses is uplifting the market many fold and new opportunities are making space. Old paradigms and stereotypes are shattering now with new innovation in the technology and there is a constant growing trend towards e-commerce website. Many factors have resulted in the changing attitude of people towards online shopping. One of the major factors that have boosted the online business is COVID-19 pandemic. The pandemic has changed the old stereotypes of ‘trying and buying’ the product....