How to Brace Your Business For Growing Trend Towards Online Shopping?

E-commerce websites are a new tumble stone used by marketers to boost the online market. Retail and e-commerce website are sharpening the economy of ‘New India’ as it has been estimated that by 2026, 50% of the online market will be captured by online shoppers in comparison to the current population of 15%. With regular updates in technologies and demands of people coupled with attractive avenues of utilizing products and services, current strategies and assumptions are not enough. Digitalization of businesses is uplifting the market many fold and new opportunities are making space. Old paradigms and stereotypes are shattering now with new innovation in the technology and there is a constant growing trend towards e-commerce website. 

Many factors have resulted in the changing attitude of people towards online shopping. One of the major factors that have boosted the online business is COVID-19 pandemic. The pandemic has changed the old stereotypes of ‘trying and buying’ the product. Shopping online for a product has emerged as a trend and market base for e-commerce websites have also been paced to a greater extent. Cart2India Online Retail Private Limited which is one of the e-commerce websites believes that India can be a huge online retail market dealing in almost every item. It is believed that there is almost 40% population which will be unexposed to the internet by 2022 which poses both opportunities and threats in front of e-commerce website.

 Cart2India Online is one of the biggest international traders in India which sells its product to e-commerce companies like Amazon, PayTm, etc. Cart2india reviewed the new market trend and concluded that there is a growing market trend towards online shopping. Being one of the major dealers in India, Cart2India is putting forward some strategies or plans that will help you secure the web presence of your website.

• Incorporation of ideology

You will be operating in a society and for that you need to put forward your ideology in front of people. Fulfilling corporate social responsibility, ensuring full transparency while payment, offering customer service base are some vital incorporations that are needed to be followed. You can’t astray your customers as it will hamper your business reputation and ethics.

• User-friendly website

Having a user friendly website is one of the most prominent parts while dealing online. You don’t know from where your customer is searching for you or which device they are using and many other direct and indirect factors. Most customers tend to search from their mobile phones rather using desktop or laptop so it is vital to make certain that your website is mobile friendly. So to ensure the best user experience to your customers, you need to make your website user-friendly.

• On time delivery

If you keep all of your services up to dated but don’t pay much heed to delivery, then there are full chances of building a bad customer base or having negative feedbacks for your website. So to make customers happy, every service starting from placing the order to making the delivery should be accurately done. No false promises regarding on time delivery should be made.

• Selling straight to the customer

Here, if you think selling your products on e-commerce websites will help you gain recognization from customers, then you are wrong. If you want to build your own customer base, then you need to build your own website and sell your product there. However, you can do both the things but being a seller at e-commerce websites won’t help you with your purpose.

• Personal Touch

You are dealing with a social being and for setting your market base, you need to maintain a personal touch with your customers. Responding to their queries, addressing to their complaints and suggesting them the best could help you invite more and more customers.