What are the important factors that influence the consumer’s buying decisions?

 

Whenever a person has to make a purchase he used to rely on traditional methods of influence by word of mouth. The introduction of technology has made these methods more effective and transformed the way brands and consumers interact. Cart2India tracking uses some factors to examine their customers’ behavior to develop strong relationships. 

Consumer behavior has changed with the passage of time. The emergence of social media, digital platforms, and channels helped brands develop relationships with their consumers. If you want to rise or increase your sales then there are some factors that influence a buyer’s decision. Some factors are specific to the buying situation like what the person wants to buy and for what occasion. 

Understanding these factors provides a complete picture to the marketers and helps reading the mind of the customers. The words, images that brands use provoke users to buy. Cart2India believes that brands should be aware of their customer needs which helps marketers to understand their customers on an emotional basis and build up strong relationships with them. This will result in getting back referrals from their other family members and friends as well. This is an excellent approach to gain profit. 

There are several factors that affect consumer behavior. Following are the main factors that influence consumer behavior. 

1. Economic factor: it is the most important factor and is the foundation of making any buying decision. Affordability is the most important thing. If people can’t afford something, then they won’t buy it. The purchasing decisions of a person depend upon the economic situation of a country. A strong and healthy economic environment brings more purchasing confidence. Economic factors further depend on personal income, family income, savings, credit, etc. 

2. Psychological factor: Human psychology is one of the important factors that influence different behaviors of consumers. Although these factors are not easy to measure but are quite powerful to make a decision. There are four important things that affect consumer buying behavior. A person has various needs. Basic and security needs have the power to motivate the person to make a positive buying decision. For designing their marketing campaigns and ads marketers should understand the beliefs and attitudes of their target audience.

3. Personal factors: personal factors include lifestyle, age, height, occupation, economic status, and of course gender. These factors are different from person to person and produce different perceptions and behaviors. The most vibrant and flashy decisions are made by teenagers which are quite different from buying decisions made by middle-aged people. Lifestyle also plays a major role in making any decision. 

4. Cultural factors: This world is filled with people of different ideologies and beliefs. Our behavior consciously or subconsciously is controlled by the cultures we are brought up in. The cultural factors involve race, religion, caste, tradition, and moral values. 

Consumer behavior indicates different things like how people choose, use goods, dispose of goods, or how they satisfy their desires and needs. Businesses that know their customers will rise up at a faster pace. Effective buying can be enhanced by understanding the buyer’s journey. At Cart2India online you can check how the company is adopting an integrated strategic approach to increase its sales prospects.